It takes a good measure of entrepreneurial self-confidence and willingness to take risks to name your product with a play on the one quality that might deter some of your customers from buying it. I’m not much of a fan of Jordan almonds given out as wedding favors and (at least in Greece) at christenings, mostly because I’m afraid I’ll crack a tooth on the hard coating. Same thing goes for the tiny silver balls on Christmas-tree cookies and other sugar-panned confectionary products used in food decoration. And here I’m supposed to eat pebbles?
But I make an exception for these fruit and nut-filled dragées, a relatively new product for the 60-year-old Hatziyiannakis company (which by the way is one of a handful of companies in the list of “The Strongest Companies in Greece”, an index of creditworthiness produced by the ICAP Business Services Group.)
I’m not sure what delights me more in these edible pebbles: the clever branding, the award-winning, honest packaging, or the sweet itself. The dragées are an interesting take on the traditional sugared almond. In fact, none contain almonds at all. The Milos pebble has a persipan filling, a marzipan-like paste made from apricot kernels, the one from Kerkyra is filled with a kumquat from the island itself. Others have centers of sweet-preserverd amarena cherries or walnuts. Some are also dipped in dark chocolate before being encased in a thin coating of sugar.
These bags of sugar-coated goodies are perhaps more than an indulgence. In the award-winning packaging by mousegraphics (more on this firm in a future post), they are an elegant transmutation of the little bag of sea-washed pebbles we bring back from a walk on the beach.
It’s a brilliant instantiation of summer, a souvenir not of a particular vacation but of all the times we have spent walking along the sea. And what’s more Greek than pebbles from islands in the Aegean and Ionian seas?